New MINI Clubman
The agency’s task was to introduce MINI Clubman, a stylish car, to the Slovak market. We decided that the leitmotif of this introduction would be an unconventional party in the Alizé fashion house.
The area was specially arranged in the MINI style, the participants were welcomed by an extravagant family and the MINI Clubman car was displayed on the second floor. Its installation to this spot in the capital city was performed by a crane weighing several tons and was accompanied by strict safety measures. This “attraction” was covered by both electronic and print media and the majority of participants acknowledged that it was one of the most genuine events in the recent period.
