The True Men Smell like Filip Tůma
Old Spice Fireman was a three-month project for introducing a new product designed for young people to the Slovak market. Through the new series with an unusual name – Fireman, Old Spice wanted to draw attention to the responsibility and courage of firefighters who risk their lives on a daily basis for rescuing people.
The project originated in cooperation the Volunteer Fire Department of the Slovak Republic. The successful Slovak opera singer and actor Filip Tůma became the face of the new Old Spice series who, thanks to this project, had the opportunity to spend one day with firefighters and experience the risks of this dangerous profession. The introduction of the new product was taking place solely through PR. In addition to the product placement, our goal was to draw attention to firefighters and their profession, about which the public knows very little. Join the True Men Smell Good group on Facebook.
