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Vivienne Westwood: Just exclusivity is not enough

135 articles about the fashion show
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Vivienne Westwood in Bratislava
The Vivienne Westwood fashion show organized by T-Mobile represented the social event of 2009. Our goal was to convey this experience to the highest number of people in Slovakia.
We prepared a special webpage for journalists, where we uploaded videos, information, photos and press kits. We prepared unique content for each Slovak journalist based on the preference of his/her readers. Thanks to this approach, immediately before and after the show the journalists generated an incredible number of 17 000 clicks on Vivienne Westwood fashion show on a dedicated website.
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